How to Develop Sweepstakes Sportsbook Software?
Building betting platforms has always been a tricky exercise for developers and operators. From ensuring everything on the platform, be it design, features, and security, aligns with the local and international regulations, you also need to ensure the product you are building is relevant, adaptable, and scalable.
- Brand-Specific Game Customization
- 96% RTP of Fish Games
- Multi-Lingual and Multi-Device Support
- RNG Certified Games
Table of Contents :
With multiple dynamic parameters involved, you cannot build a perfect solution. But you can always perfect the process to develop sweepstakes sportsbook software. So, here we are with a comprehensive guide on developing sweepstakes sportsbook software solutions from scratch.
Play to Win with Milky Way: The Trusted Choice in Sweepstake Gaming
Pre-Development Phase – Compliances, Research, and Design
The pre-development is your preparation time. Use it well to conduct research, get all the licensing underway, and fine-tune your approach to the design elements.
1.Overview of Sweepstakes-Related Rules:
Sweepstakes platforms operate without any legal scrutiny because there’s no money involved, and offer free entry to the players. However, the laws vary by state, so get an expert to review your requirements first and then do the due diligence to advance.
If you need to stay compliant, it means;
- There shouldn’t be any mandatory purchase requirements to enter contests and challenges.
- Your sweepstakes sportsbook solutions must have an RNG-based draw system where outcomes are based on pure chance.
- Frame the entire experience as entertainment-based without any money involved.
2. Market and Competitor Research:
Identify your competitors, know what they do, how they operate, which keywords they are using for ranking, go through their design elements, check the terms and conditions, etc. In short, exploit your competitors. More importantly, drill deep into the market and industry to know what’s trending and relate it to your offerings.
3. Know your Target Audience:
Identify your target user base & understand their habits, preferences, and motivations. For instance, casual sports fans usually want a low-risk platform, but Gen Zs enjoy virtual rewards, cashbacks, and social gameplay more than others.
In addition to this, research the target audience’s betting behavior. Know if they;
- Prefer small wins over rare and large jackpots;
- What sort of prizes and rewards appeal the most?
- What makes them come back to the platform?
4. UI/UX Design Strategy:
Your focus should be on creating designs that streamline a user’s flow. Aim to create an engaging and accessible design and include advanced elements like voice search, adaptive interface, gamification, and contextual notifications.
Sweepstakes sportsbook design experts at TRUEiGTECH will help you understand the importance of the design elements and their impact on the platform’s success.
The Ultimate List: Best Sweepstakes Casino Providers for Your Business
Development Phase – Coding the Sweepstakes Sportsbook
With the research and design part done, let’s bring everything into motion by coding everything using the right tech stack.
1. Front-end Development:
Front-end developers bring to life the design of the sweepstake sportsbook as they write the code for the visual and interactive elements. Some of the experts’ recommendations for user-centric sportsbook solutions are;
- Create a dynamic and customizable dashboard that gives users a clear overview of the ongoing and upcoming events.
- Create an interactive bet placement and sweepstakes entry system.
- Design a dual wallet system with relevant design elements, one for gold coins and another for sweepstake coins.
- Focus on building a mobile-first design that your users can access without interruptions on any device, regardless of its size.
2. Back-end Development:
Back-end development takes care of how everything works in the sportsbook. Taking inspiration from business logic and data, backend developers codify the software’s features, how they operate, transact, and communicate with all the other elements of the sportsbook sweepstakes.
Some of the things you need to take care of in backend development include;
- User data management, wallet integration, and bet placement systems.
- Ensuring the platform works using the RNG draw system, where each qualified bet generates unique sweepstakes tickets and is attached to a specific draw ID.
- Work on the prize distribution engine to manage rewards and merchandise.
- Build an admin control panel similar to a CMS for games, prizes, players, and everything that happens on the platform.
3. Ensuring Top-Notch Security:
Sweepstakes sportsbook security is essential to establish trust within the community. Here are a few things we follow at TRUEiGTECH to develop sweepstakes sportsbook software;
- Provide access to draw logs, users can verify, and it helps build trust.
- Get certifications from third-party providers and showcase the certifications to the users.
- Build sweepstakes sports betting platforms with anti-fraud measures and transaction verification.
- Implement anti-fraud measures by monitoring betting patterns, transaction sweepstakes entries, and betting volume.
- Build the platform with PCI-DSS compliance setup for smooth and secure payment flows and encrypt sensitive data with AES-256.
These are just a few things we follow at TRUEiGTECH when building all types of casino solutions. Changes can always be made to the frontend, backend, and security aspects according to your requirements, market demands, and area of operation.
4. Quality Assurance and Testing:
Before releasing the sweepstakes sportsbook for public use, testing is the last crucial step. Conduct a wide range of tests to ensure seamless performance, effective security, and interoperability, among others. Here’s an overview of all the tests you must conduct;
Type of Test | Purpose and Benefit |
Functional Testing | Ensures all features in the sportsbook solutions operate as intended. It guarantees you launch the software with the potential to offer a seamless user experience. |
Security Testing | Protect users and their data from fraud and cyber attacks, and ensure compliance with industry standards. Effective security helps build user trust and protects sensitive information. |
Performance Testing | Check the platform’s responsiveness in high volume transactions, which is common in major sporting events. Positive results ensure scalability and access to uninterrupted services. |
Compliance Testing | Verify the platform’s adherence to laws, regulations, and compliance. These tests are used to ensure legal operation and fair play while protecting businesses from unwanted penalties and maintaining credibility. |
Usability Testing | Evaluate the sweepstake sportsbook’s interface for its navigation and accessibility. These tests help improve user engagement as you identify the gaps and add elements to deliver an intuitive experience. |
All the tests are an opportunity for you to fix bugs, resolve issues, and deploy a ready-to-use platform that the target audience will like.
Level Up Your Casino Business: Hire Expert Sweepstakes Software Developers Today!
Post-Development Phase – Deployment, Regular Updates, Monitoring, and Technical Support
The post-development phase is the one where you deploy the platform with the hopes that it starts to gain traction and bring revenue. But success comes with sustainable growth and updating the platform according to changing customer preferences and market trends.
1. Deployment:
A purely technical decision is to choose the right platform for deployment. Popular options include Amazon Web Services (AWS), Google Cloud Platform (GCP), or Microsoft Azure. TRUEiGTECH experts will help you understand the potential of each of these platforms.
Choose a platform with an architecture to handle high volumes of data, can be scaled as and when required and has servers across the globe.
Your deployment setup should have a continuous integration and continuous deployment (CI/CD) pipeline to minimize downtime and reduce deployment time.
2. Post-Launch Support and Maintenance:
For post-launch support, add monitoring tools within the sweepstakes sportsbook to track its uptime, latency, performance issues, and any critical errors. Even better, set up real-time alerts specifically targeting suspicious wallet activity and also schedule audits of the platform.
Next, set up a dedicated helpdesk portal for your customers, implemented either through call, AI chatbots, or both. For better results, use an integrated ticketing system that streamlines customers’ complaint flow, ensuring all issues are either addressed promptly or escalated to the appropriate person for quick resolution.
3. Feature and Platform Updates:
A major part of developing sweepstakes sportsbook software is that the creation cycle should never end. You need to update the platform, features, design, and all that’s needed to ensure it stays relevant, scalable, and adaptable.
Use behavior analytics to track the popular bet types players are using and segment them according to betting frequency, average wager size, and peak usage times. Leverage this information further to improve your platform and ensure it aligns with the player’s requirements.
To develop sweepstakes sportsbooks solutions is one thing, but if you want to sustain and grow, you need to build a living product. So, the post-development phase is an ongoing process that will also lead to platform-wide changes.
Ultra Panda Takes the Lead as the #1 Destination for Online Sweepstakes Games!
Partner with TRUEiGTECH for theBest Sweepstakes Sportsbook
Building a sweepstake sportsbook that will keep the players hooked is easier said than done. Take it from experts who have been in this industry for the last 15 years, you cannot afford to make mistakes. In a hyper-competitive industry, only the best sweepstakes sportsbook will be successful.
Do you also crave success? Well, at TRUEiGTECH, we can help you build the best possible sweepstakes sportsbook solution, and success will be imminent once you launch.
Using our years of experience in the industry and the go-getter attitude, we will build a platform that’s ready to perform, scale, and take your business to new heights. So, if you are ready to experience growth like you never experienced it before, get in touch with us.
TRUEiGTECH has a team of iGaming experts, including designers and developers, led by a visionary team of innovators. Together we will build a top-notch platform to help you succeed.
