Home How do you Build an Online Casino Gambling Website or App like BetMGM, Caesars, or FanDuel
How do you Build an Online Casino Gambling Website or App like BetMGM, Caesars, or FanDuel?
Businesses across the globe are already harnessing the boom in the gambling industry by providing online casino solutions.
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We have several examples, such as BetMGM, FanDuel, and Caesars. These online platforms generate billions of dollars in revenue, as BetMGM’s revenue in 2024 crossed $2.1 billion and Caesars did $1.1 billion in the same year.
If executed right, you can also build web or mobile casino solutions for your business and get your share of the profit pie. This guide will help you understand how the popular online casino gambling websites perform so well and how you can build one for yourself.
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Core Components of the Online Casino Gambling Software
There are three core components to building an online casino gambling software;- Mobile application
- Admin platform
- Web application
Steps in Building an Online Casino Gambling Website or Application
Your focus when building web or mobile casino solutions should be to build a rock-solid Minimum Viable Product (MVP). An MVP is a working solution with the most important features and functionalities, has a working design, and has pretty much everything needed to launch and enter the market swiftly. An MVP means you will spend the minimum resources and take the minimum time to launch.
“Building a casino software solution MVP first also helps you test your ideas, validate them, and present a working solution which you can use to attract investments. “
A working MVP that gets traffic and generates revenue is proof of concept and ensures you have a product that is needed in the market. With this done, all you have to do is add more features and scale your software, taking it to the next level.
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Step by Step Guide to Build an Online Casino Gambling Website or Application
Building a web or mobile casino software at par with FanDuel, BetMG, Caesars, etc., means you have to crunch some big numbers and build a product that has the potential to overcome the industry leaders.
1. Target Audience and Problem Analysis
Start by identifying your target audience and market. This will be easy for you as you only have to know who your competitors are approaching and targeting. Create an ideal persona for different customer segments, which you will need later to build the product.
Next, know what problems you are trying to solve for your customers. This is also easier as you can study your competitors deeply to know what problems they are solving and use the same approach for your product.
Moving on, identify the solution you have to build to solve the problem. This is where you can identify the features, design approach, and solutions that will make your customers’ lives easier.
2. Competitor Analysis
Your competitors are FanDuel, BetMGM, Caesars and all the other online casino gambling websites and applications. So, conduct an in-depth analysis of;
- Solutions they are offering;
- Website and application structure;
- Features and functionality;
- Usage of advanced technologies;
- Pricing strategies and monetisation;
- Marketing and sales tactics;
- Customers opinions saying about their products
Do this for all the alternatives existing in the market, especially the top 5 players. Use this information to identify the areas of opportunity and know what else you can do to solve your customer’s problems. The things you can do for your customers that the competitors aren’t doing that will become your unique selling proposition.
3. Unique Value Proposition and Product Market Fit
To go head-on-head with names like FanDuel, BetMGM, Caesars, etc., you need to be at your best for this purpose; you need to understand your value proposition.
Know the pains of your customers and the gains you can provide with your platform. Let’s say the competitor online casino gambling website or application has limited functionalities, higher prices, a complex interface, limited control over the in-game assets, etc.
Once you know all the issues, use them as an opportunity to build features that will address the issues. For instance, build an intuitive interface, give your users more control over their assets and how they want to use them for wagering.
4. Key Features to Add in the Casino Software Solution
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The main attraction for your casino software will be its features. But don’t add every feature your competitors have right now, especially if you are competing with FanDuel, BetMGM, and others.
Remember the MVP approach? So, add only those features needed for an MVP and leave the rest for later.
Using this approach, you will learn to prioritize the development process and use limited resources to build the platform.
5. UI/UX Design
Start UI/UX designing by creating wireframes to visualize the step-by-step flow your users take to complete tasks and progress ahead. Create wireframes for every possible user case and scenario, like creating an account, depositing money, withdrawing funds, user identification, spinning the wheel, playing games, etc.
As you build wireframes, it also helps you identify unwanted scenarios like a user creating multiple accounts to get bonuses. As you create wireframes, it will help identify such use case scenarios and add preventative measures.
Next is UI design. Spend some time here designing an interface that suits the needs of your customers in every age group. Go for a UI design that’s modern but not too fancy to make reading or understanding the platform hard.
Especially with MVP development, you must ignore focusing too much on branding, having fancy logos, etc., just keep it simple enough for your audience to engage with the website or mobile casino solutions easily.
7. Tech Stack and Development
You need to choose a tech stack that makes designing and development faster, easier, and cost-efficient. At TRUEiGTECH, we choose a tech based on your requirements and goals.
Whether you wish to launch a cross-platform application or a web solution first, we recommend a tech stack that helps conquer designing, development, testing, deployment, maintenance, and ensuring seamless functionalities through third-party applications.
For development, we recommend you follow the agile development approach. We follow the same at TRUEiGTECH and have delivered stellar results, and today we have a long list of happy and satisfied customers. Here’s how the agile development approach will help;
- The development team understands its roles and responsibilities, and communicates effectively.
- Using simple project management tools helps keep everything sorted.
- Dedicated tech leads oversee the team and the solution’s development.
- Project managers maintain product and sprint backlogs to ensure deliverables are completed on time.
- Conduct daily stand-ups to discuss progress and daily tasks.
8.Test and Launch
The last step to build an online casino gambling website or application is testing. Conduct security, unit, load, performance, and functional testing. By doing so, you can ensure the online casino software solution works as intended, safeguards user data, and performs well under every possible situation.
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Final Thoughts
To build a platform like FanDuel, BetMGM, and Caesars, you need to be aware of the market, competition, & what’s working for the competition. With this information, you can build a better product than what’s already available and find your place in the industry.
Behind every great product is a great team, and TRUEiGTECH has the team you need. Our expertise and experience in building web and mobile casino solutions is exactly what you need to compete with the big guns of this industry. We have done it before and can do it again, only with a better approach and greater results.
Let’s connect, and we will take you through the process to succeed.
