The rising worldwide population and greater use of the Internet have led to a massive expansion in the online gambling sector. Besides, many countries, such as Brazil, Singapore, Ghana, Argentina, and Australia, have relaxed their gambling rules and regulations. By 2026, this market is anticipated to grow to $123.5 billion from $46.9 billion recorded in 2017.
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This sudden increase after 2017 is also because of the pandemic. With people forced to stay inside, the traditional casinos shifted to online ones to fulfill customer demands. Now, even though everything is back to normal, people still like playing online because of the flexibility and accessibility it offers.
Hence, there is a vast scope of casino development, which we will discuss in this article today.
Online casinos are a replica of a physical casino and provide games one used to play. The only thing players need is a smartphone and an internet connection to start gambling from the comfort of their homes. Some popular casino games are:
People feel safe playing online casino games rather than in a physical setup where they need to go and play.
Online casino websites will give players more exciting opportunities in the gambling world. It is a win-win situation for the player and owner. Players can enjoy their favorite games from home, and owners can enter a lucrative market. However, remember to use the right tools and strategies to build a compelling and attractive platform.
Here are some excellent benefits of developing online casino websites:
People can access this online casino website from any browser or device; they just need an internet connection. Therefore, it is possible to get the investment repaid because of the maximum coverage it can achieve.
To attract more audiences, online casinos can adopt many marketing strategies. They can offer engaging bonuses or offer discounts when people sign up.
Unlike physical setups, these websites offer a lot of flexibility to its customers. Players can pause their game anytime or play in auto-mode according to their schedule.
A user can get a lot of privacy by playing online. Hence, it decreases the overall peer pressure and allows players to play comfortably.
Casinos have always been a great source of entertainment for people for ages. With online casinos becoming popular and offering a vast selection of games, entertainment has also doubled.
Online casinos offer a better sense of safety and security as they are credible and reliable. Besides, if they use advanced technology, casino owners can protect their websites from cyberattacks and hackers.
Listed below are the steps that can help you easily create your online casino website:
The first requirement is getting a gaming license for legally operating casinos, opening bank accounts, and collaborating with software developers. A license is also required to build customer credibility. Here are some popular gambling licenses used worldwide:
Gibraltar | Needs to show a business plan and financial stability proof with transactions in Gibraltar bank accounts. Need also to pay 1% of annual revenue no less than £85,000. |
Curacao | The gaming license cost is around $150,000, and there is no tax on casino profits or low ongoing expenses. It takes 1.5 -2 months to get a license with the mandate of placing servers in Curacao and paying 2% of corporate taxes. |
The United Kingdom Gambling Commission | This body regulates gambling in Great Britain. There is an upfront and annual fee at the time of application submission. License price varies depending on type and other factors, and there is a fee of 15-50% of the gross gaming revenue. To get a license, you must show a business plan, confirm no criminal record, and prove financial solvency. |
Kahnawake | It provides a client provider authorization license to open an online casino in Canada. The first year’s annual fee is $40,000, and the renewal fee is $10,000 yearly. Casino owners also have to pay a software inspection cost of $15,000. |
The USA | It is illegal to operate online casinos except for several states. |
When you choose the license, check which countries will be applicable. Entrepreneurs should be aware that several nations, including France, Poland, and most US states, have laws against playing casino games online. Nevertheless, more than 15 US states have already approved internet gambling services, owing to recent legislative modifications.
To attract new users, you must add various games, such as roulette, poker, bingo, baccarat, slots, and blackjack. You can do it in two ways. You can choose a software provider that can provide APIs for game integration. Some popular vendors are NetEnt, Vivo Gaming, Ezugi, Evolution Gaming, Pragmatic Play, Playson, EGT Interactive, Digitian, Betsoft, and TVBET.
Evolution Gaming offers more than 40 games that can be played on laptops, desktops, smartphones, and tablets. For security, the vendor uses SSL protocol. On the other hand, NetEnt gives 220+ games that can be played on mobile and web devices. Their games include animations, graphics, sound effects, and video intros.
The second way is to go for tailor-made games for your website. Even though this may be expensive, you can create a memorable user experience with the best security protocols. Technologies like blockchain can be used to prevent hacking, data breaches, and fraud. Moreover, tailor-made also makes it easier to scale and offer uninterrupted performance.
Users today look for a platform that offers variety; hence, adding more games is beneficial. In short, you must have all the popular games, like roulette, poker, and blackjack. But conduct an audience survey to understand what your customer wants. If you opt for the tailor-made option, start with 3-5 games initially and gradually add more.
If you go with APIs, ensure to check certifications, gambling content, technical support, and terms of cooperation.
Focus on UI and UX when designing your website, as it will directly impact your customer engagement and return on investment. Adobe report suggests that 38% of people only like to engage with a website if the layout is attractive. Similarly, a report by SWEOR says that 94% of people coming to websites are attracted to design.
People do not like websites with no navigation support, small prints, excessive text, inconvenient searches, and too many pop-up ads. Therefore, a good and modern design should be your priority. Remember the following things when designing your website:
Remember to hire the best UI and UX designer for your services.
Always identify the critical functionality of your first website version by analyzing your audience’s needs. Choose a service provider that can develop impactful maps and user personas to perform different actions of players, dealers, and parties. Once the development is done, go for quality assurance to check if the website meets all the requirements.
It is also an important step to be considered since everything will depend on your budget. If you want the website to have all the features and look attractive, it will demand a lot of money. Also, you will have to spend on licensing and software. The cost will vary based on features, expertise, graphics, and customer support.
The essential website can be designed between $2000 and $8000, and it can increase with your requirements and needs.
It is not easy to build a casino website; there can be several challenges. Here are some that you must know and consider.
As discussed, there are two ways to build a website. Therefore, you must choose the provider carefully since you will partner with them long term. A few things to consider are:
You can check the reviews on sites such as GoodFirms and Clutch.
You must integrate different payment methods to make easy transactions. Choosing which one is the best can be challenging. Here are the top techniques to include.
PayPal | It is the most popular with millions of worldwide users. It is highly secure, fast, and supports anonymous transactions. |
Visa | Online gambling requires fast and secure transactions, which Visa debit cards can offer. It is also the most reliable as players won’t add money on credit. |
NETELLER | It offers users anonymous payment options and is a preferred choice of many casino websites. |
Skrill | This method also offers anonymous dealing, and taking out the winnings is very easy through its debit card. |
You must create an attractive website for people to choose you over others. But what all to include and what not can be challenging. Here are a few things to consider.
Always discuss your requirements with more than one developer before finalizing to understand what needs to be done.
Another challenge is how to attract people to your website. The solution lies in creating a good marketing strategy. Here are some ways to advertise your platform:
Here are the top must-have features to add, regardless of your chosen content.
It is an important feature where users must be allowed to sign up using a mobile number, Google account, or social media handles. This will help in improving the customer experience. Also, remember to add two-factor authentication for security purposes.
There should be a user profile with the name, contacts, date of birth, and payment details. The players should also be able to see the amount they have won so far.
You must also include 24/7 customer care to solve your player’s queries. You can incorporate AI-based chatbots that can reply to common queries.
It would help if you also focused on confidentiality and safety of personal information. Therefore, technologies that can support website security should be used.
Besides the online payment methods discussed above, casinos are accepting cryptocurrencies. Using blockchain technology, casino owners give crypto support to their users and better bonuses on crypto payments.
If you wonder how the cost varies for developing a casino website, this section will answer your questions. Listed below are the factors that impact the overall cost:
What features you want on the website will determine the overall cost. If you wish to add advanced features, the price will be higher. Remember to add the features that are necessary and can improve the experience.
From where you are hiring, the developer also defines the cost. Developers in different regions charge differently. For example, UK-based developers are more reasonable than US-based developers.
UK-based developers charge between $100-150 per hour; similarly, an Australian developer charges between $70 and $120 an hour, and a developer from the US charges between $150 and $250 an hour.
An influential tech stack is essential to any development process and affects how much it costs to create a casino website. Regarding technology, various producers of casino websites have varying tastes. Ensure you thoroughly discuss your casino building team before purchasing the tech stack.
A more experienced developer will charge more than a less experienced one. The developer’s experience plays a significant role in determining the turnkey casino software or website pricing. Your development costs will increase dramatically if you hire a development team or developer with experience.
If you’re looking to develop a casino website, learn about the necessary tools and technology. Robust software platforms are required to control user interactions and games.
Furthermore, SSL encryption must be used to protect user data. Select dependable hosting providers to guarantee availability and efficiency and implement content management systems to simplify website changes and maintenance. These elements must provide a safe, sound, and entertaining online gaming environment.
You should either go for a reliable vendor or build an in-house team of developers to create a good online casino website. Remember that each option will have its pros and cons. For example, outsourcing the services will be reasonable as they have low hourly charges and flexible taxes. However, communication will be difficult due to the time difference.
However, these days, you can interview the outsourcing team or members and clear all expectations on the first go. With vendors, you will surely get the best talent who can use the latest technologies to develop your website.
Consider a few things when creating a casino website, such as gambling license, selecting the provider, secure payment methods, UI and UX interface, and marketing strategy.
Each country has their own requirements for online gambling. Please refer to this article to know more.
Yes, the Gambling commission handles all the licensing associated with online and offline casino licensing in the UK.
Some features to incorporate are user-friendly websites, secure payment options, and a selection of games. Besides, it is good to have better mobile compatibility, bonuses, and efficient customer support.
The rules governing gambling in your target areas must be understood and followed when developing a casino website. This includes getting the required permits, abiding by age limitations, and putting in place responsible gaming policies. Adhering to the law correctly protects your company and guarantees gamers play in a safe and secure environment.
You can use SSL encryption, perform regular security audits, and update software regularly to ensure safety.
It depends on the requirements and specifications. On average, a website can be designed and ready in between 60 and 90 days.
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By partnering with TRUEiGTECH, you can leverage our extensive experience and vast expertise in casino game development to accelerate your business growth, improve player engagement metrics, and stay miles ahead of your competition.
Our team of experts will work closely to understand your unique needs and goals, and craft bespoke solutions that meet your strategic objectives and help your online casino thrive.
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