Sportsbook Software Development in Australia: 10 Best Service Providers to Count On

Sports betting was earlier restricted to just the physical sites or event venues. But with online gambling at its peak, sports betting is now digital as well. Therefore, a lot of people from Australia and other parts of the world are now inclined towards betting on their favorite sports events and making their predictions turn out to be profitable. And this opportunity is what has awakened all the budding entrepreneurs like you to start your own sportsbook.

But, starting a sportsbook is not as simple as it seems because you will need expert assistance in the process. And that’s because this industry is quite big, and a lot of sports betting operators are already established with immense reputations in it. So, if you are planning to position your sportsbook amidst them, there must be no flaws in terms of performance or user experience.

Therefore, choosing the right sportsbook service provider in Australia is quite important for you to grab this thriving business opportunity. To help you in this quest, this article is here with the 10 best sportsbook service providers in Australia. Don’t worry, as these companies have been picked based on thorough comparisons and assessments.

Read this article till the end, and you will eventually be able to filter out the best sports betting platform provider for your project.

Top 10 Sportsbook Software Providers in Australia

Here is the list of the 10 best sportsbook solution providers in Australia, capable enough to meet your unique needs and customization requests. Do assess their qualities in brief, and make sure to partner with a company that’s promising enough to adhere to your project needs:

TRUEiGTECH
Among all the thriving sportsbook software providers in Australia, TRUEiGTECH tops the chart with its exceptional outreach and service offerings. With more than 10 years in this industry, the company has developed expertise in providing you with various sports betting solutions, including turnkey, bespoke and white-label service packages. The company has more than 200 professionals working tirelessly to help meet your custom requirements and quality expectations.

Alongside the sports betting software solutions, you can also avail of third-party integrations to make your platform more functional and responsive. You can seek coverage for almost all the popular sports and associative events for your sportsbook platform. To give you a perspective, you can integrate coverage for more than 50 sports and 50,000 monthly events, making your platform capable enough to draw the attention of people with different preferences.

On-demand customizations are one of the major USPs of TRUEiGTECH for dealing with your sportsbook project. Following that, the company also has access to the latest tools and technologies to integrate performance, management, security and betting features. This way, your sports betting platform will be ready to compete with hundreds of other competitor platforms that already exist within the online market.

Beyond sports betting, TRUEiGTECH also masters the art of providing the best software solutions for online casinos and dedicated games. Whether you want a specific sportsbook platform or an all-rounder gaming software, TRUEiGTECH can be your best bet. The things that make TRUEiGTECH stand out as the best sports betting solution provider in Australia are:
1. 10+ years of experience in the industry with a sheer focus on adhering to all the trends associated with sports betting and technology utilizations.
2. 200+ professionals with specialties across several domains, which makes the company ideal for meeting all your minute requirements.
3. Exposure across 50+ countries with various offices around the world showcasing the wide outreach of the company with its successful service offerings.
4. 100+ sportsbooks deployed so far, and every software project was executed to meet the client’s expectations and satisfaction quotient.
5. No revenue-sharing policy is adopted by the company to ensure you get complete ownership of your sportsbook with access to the open-source code.
6. All legal compliances based on data security, software protection and other such aspects will be met while curating your sportsbook platform.
So, if you intend to partner with the best sports betting software provider in Australia without compromising on any aspect of performance-centric benefits, TRUEiGTECH is your one-stop hub.
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Limeup
Limeup is one of the most reliable sportsbook software providers in Australia and has been providing its services to clients from all over the world for more than 10 years now. The company has a big team of specialists ready to work on your project, irrespective of the complexities associated with the requested features. Limeup also delivers customizable sports betting solutions but will run thorough market research in order to suggest the best inclusions for your platform.

With Limeup, you can expect to attain turnkey, white-label, bespoke, and other such sportsbook development solutions. The company has a reputation for being a responsible service provider for its clients. No matter what your needs are, there will be a team of consultants readily available to address them and guide you with the idea of how Limeup would approach it. The company also provides an intense focus on branding your sportsbook platform through some add-on customizations.

By prioritizing a customer-centric approach, Limeup cares to deliver a platform that will be appreciated by the frequent sports bettors out there. You can suggest to the team your design preferences or feature requirements, which will all be accommodated in the final software. The platform will have coverage for several popular sports and thousands of monthly events, which will lure people to join your platform over others. Moreover, there will also be a back office system for you to seamlessly control all sports betting operations.
BtoBet
BtoBet, being a robust sportsbook service provider, is well-known in the industry for creating customized platforms that are tailored to meet the preferences of end-users. Every solution that the company has built so far is backed with high-performance features, flexible UIs, immersive animations and enhanced betting experience. With BtoBet as your partner for curating the sportsbook platform, you can be prepared to be at the helm of all your business operations.

Alongside the appealing interface and standard functionalities, you also get some of the top-end features for your sportsbook. Some of these include an event calendar, live match tracking, live streaming, easy cash-out, and others. These features are what will make your platform stand out in the crowd of competitors and give you that leading edge to thrive with the business.

With coverage for more than 40 sports, BtoBet also ensures inclusion of more than 25,000 monthly events. This way, your target audience will have options to bet while they are on your sportsbook platform. You can consider this company to be a very reliable partner when you decide to enter the iGaming industry. Whether you need custom solutions or a ready-to-launch platform, BtoBet can adhere to your needs on demand.
Kambi
Kambi is known in the gaming world for its premium online gambling solutions. The company makes use of high-end technologies for curating the best sports betting platforms to meet your business milestones. AI is one of those top technologies that Kambi has mastered utilization of. There are more than hundreds of specialists ready to understand your requirements and suggest the best execution approach.

The company is quite popular among sportsbook operators around the world for its unique work approach. You won’t just be getting the usual platform to run your sports betting operations but will be acquiring a great face of your brand. It means marketing outcomes will be phenomenal with the dedicated features that the professionals at Kambi would integrate into the platform.

You will be able to launch promotional offers, free bets, rewards and widget-based ads to market your business and secure better revenue. Kambi is undoubtedly a trusted partner, as the company has worked with more than 40 operators around the world. Thus, you can put your trust in the convenience that Kambi brings with its sportsbook software development solutions. Moreover, the company also ensures aligning its quality service offerings within your desired budget.
BR Softech
BR Softech is one of the prime sportsbook software providers in Australia and has been running its operations since 2010. The company operates with a team of more than 150 specialists and guarantees that your sportsbook platform will be deployed within the given deadlines, no matter how tight they are. Not only that, but you can also reach out to the team anytime throughout the day with your queries, questions or concerns.

The company has won multiple awards for its high-standard sportsbook and iGaming development solutions. BR Softech prioritizes innovations and security as core principles associated with delivering sports betting solutions for your project. For more than 10 years in the industry, the company has worked tirelessly to meet the expectations of several sportsbook operators from around the world.

Advanced analytics, multiple sports coverage and cross-platform optimization are a few standard features that you can expect with your platform by default. To give you a better picture of the reputation of BR Softech, you must know that the company has deployed hundreds of sports betting platforms, and each one of them has been designed to deliver a seamless user experience.
Betfoc
Betfoc is ultimately premium as well as powerful and has delivered more than 100 projects so far. The company has won more than 5 awards for its client-centric approach towards delivering ideal sports betting solutions. Betfoc has a successful track record, which is convincing enough for you to consider it as your sportsbook development partner. The experts working at Betfoc also prioritize the audience’s preferences towards sports betting while curating or tailoring your software.

Betfoc adopts an agile process for developing your sportsbook, which is backed by QA testing and 24/7 support channels. You can request Betfoc to appoint only the most experienced developers to work on your project. Thus, it will give you the peace of mind that your project is being handled by the right team of professionals. All your feature, design or functionality requirements will be implemented on-demand!
BetConstruct
BetConstruct is a renowned sportsbook provider in Australia but has more than 15 licenses to operate across diverse jurisdictions. The company prioritizes the concept of delivering scalable sports betting platforms that can seamlessly expand alongside your business. Starting from wide sports coverage to seamless management tools, you will get every crucial feature that will enhance the overall operational capacity of your sportsbook.

With BetConstruct, you will be able to customize the UI and avail in-depth analytics by using dedicated tools within the platform. Not only that but managing the features will also be easier with a centralized back office or admin control. This way, you will have complete control of your sportsbook platform and can adjust the functionalities to meet the player’s preferences, needs or desires.
Playtech
Playtech is one of the oldest service providers on this list and has a global presence for its sports betting solutions. The company commenced with its operations back in 1999, but was not primarily into iGaming. Eventually, as the demand for online gambling grew over time, the company evolved its practices and joined the quest of providing the best solutions to meet the needs of budding entrepreneurs in the industry.

Playtech has more than 180 licenses to provide its services across diverse jurisdictions and has more than 26 offices around the world. It showcases the outreach of this company and how confident it is about providing the best sportsbook solutions to help you thrive in your business on a global scale. Playtech also offers a white-label sportsbook platform as well, which is customizable and loaded with features.

You can expect to attain a straightforward user experience with your platform, and let your bettors avail the perks of cross-platform optimization. The experts working at Playtech can also help you integrate your sports betting platform with different payment systems, accounting tools and other third-party solutions. Playtech comes into this sector with immense capacity to meet the preferences of your target audience.
Crustlab
Crustlab is one of the popular top-tier sports betting software providers in Australia but offers its services across different countries around the world. With sophisticated sportsbook solutions, Crustlab ensures that you will have a strong and feature-rich platform to run your business. Bettors are going to stay longer on your platform and use its features alongside just placing bets on their favorite sports events.

Bettors can livestream matches, make pre-match bets, review the event calendar and do a lot of other things while they await the results. The company might be a newcomer when compared to other service providers in this list, but it has already marked its reputation as one of the finest organizations that deploy quality solutions. The company has sheer experience across all online gambling domains, such as sports betting, online casinos and others.

For you to know, Crustlab prioritizes the high efficiency and functionality associated with your sportsbook platform, ensuring your business gets that leading edge in the competitive sector. There are skilled professionals working with Crustlab, who will understand and approach your requirements by ensuring utmost satisfaction. Upon partnering with Crustlab, you will be able to target diverse audience groups through mobile optimization.
Digitain
Digitain is a premium sportsbook provider and has a very classified catalog for you to avail almost everything associated with your project. Starting from turnkey to bespoke solutions, you can avail nearly any type of sportsbook you want. Following that, the company also offers third-party API integration services to enhance the overall functionality of your platform. With Digitain, you can expect the utilization of only the latest technologies for the development of your sports betting platform.

You will be provided with complete ownership advantages, under which you won’t have to pay any revenue share to the company. It means you will have access to the open-source code of the software and can run or upgrade it independently whenever needed. You will be provided with coverage for more than 50 top sports and thousands of monthly events across various betting markets.

Faster deployment, licensing assistance, technical support and other such service facilities are standardized by Digitain for your sportsbook project. You will also be provided with marketing assistance to get that good headstart for your sports betting business. Advanced technologies such as AI and ML are used to further improve the analytical efficiency of the sportsbook, for both players as well as your admins.

Is Australia a Lucrative Market for Sports Betting?

There have been several researches done to determine the potential of sports betting or gambling in Australia,. As per the findings, it is very evident that the people of Australia are very much inclined towards taking their love for sports to the next level. It means people are readily betting on their favorts sports events. And this gambling approach is now a tradition among all Australian sports lovers. As you are planning on starting an online sports betting business based in Australia, it is important for you to get a better insight into the market stats. So, here are some of the statistics based on Australia’s sports betting market for you to count on:

The overall revenue for the online sports betting sector in Australia is expected to reach the mark of $4.54 billion by the end of 2024.
For the forecast years 2024 to 2029, it is expected that the market size for online sports betting in Australia will reach around $5 billion at an annual growth rate of 1.95%.
By the end of 2029, it is expected that the number of sports bettors in Australia will grow to 5.6 million, which means you have a bigger audience group to target.
The user penetration rate in 2024 for the online sports betting market in Australia is 16.7%, which is expected to hit almost 20% by 2029.
As a business owner, you can expect an average revenue per sports bettor to be around $1002, which is a good figure to count on.

What Qualities Are Must-to-Have for the Best Sportsbook Solution Provider in Australia?

With the list of the 10 best sportsbook providers in Australia, you are now saved from the hassle of assessing hundreds of companies to pick the ideal one. But even with the best 10, you still have to filter out the ultimate one for handing out your sportsbook project. And for that, you must ensure that the sports betting software development company you hire has all the qualities that you need to expect a quality software output. But what are those qualities? Well, here is a list of some crucial qualities that are must-haves for the best sports betting solution provider in Australia. Do cross-validate these qualities with the shortlisted firms from the list above, and finally come to a decision:

Performance-Based Features must be Offered
You must prioritize acquiring the best features for your sports betting platform. But that will be possible only if the company you hire has access to the right set of tools and technologies for fulfilling those feature requirements. The diversity and number of features will eventually define if your sports betting platform can thrive among the competitors.

Do ask questions to your shortlisted sports betting platform providers to get an idea about the type of features they recommend for your platform. Live streaming, pre-match bets, in-play bets, event calendar, widgets, back office control and other such features must be on that list! This way, you can be sure of the fact that your sportsbook platform can adhere to the preferences of online bettors.
Different Payment Options must be Provided
The more payment options that you care to offer alongside your sports betting platform, the better will be the success rate for your business. Therefore, make sure the company you hire is partnered with reliable payment service providers and integrate multiple of them into your sports betting platform. In the process, you must make sure that the gateways being integrated have all the common and exclusive payment methdos supported in them.

This way, your players will have the liberty to choose their desired payment gateway and choose preferred deposit, betting or withdrawal methods. Moreover, the experts must also be able to integrate cryptocurrency support into your sports betting platform, enabling bettors to use crypto tokens for placing their wagers. In short, the sportsbook provider you hire must have the quality to offer payment convenience for your target audience.
Customer Support Convenience
The sportsbook provides you hire must enable 24/7 customer support solutions for your platform. It means, bettors must be able to get help on your platform, any time of the day, which will enhance their overall experience. When you provide reliable customer service to your bettors, there is a higher chance they will come back to avail more of your betting services.

The top service providers make use of AI technology to introduce 24/7 chatbots for addressing the common queries and questions of bettors. Following that, there must be phone, email and contact form support channels for bettors to convey their serious problems or concerns. Prioritization of customer support for your sportsbook is one quality in the providers that you must assess. But beyond that, you must also make sure there is an active team on the other end to responsively deal with customer queries.
Sports Coverage
The most important thing that can make or break your betting business is the count of sports you cover on your platform. To be on the top, your sports betting platform must at least cover all the major sports categories and popular events. This way, you will be able to climb all the way to the top, competing with established rivals. Therefore, the sportsbook provider you hire must understand this requirement and provide you with coverage for at least more than 50 sports for the platform.

The top sports betting platform development companies often master this quality of making your software provide coverage for all the major sports events that exist. This way, it will be easier for you to meet the preferences of your target audience and provide them with varying options to place bets on.

What will be the Overall Cost of Working with the Top Sports Betting Solution Providers in Australia?

Well, the overall cost of working with the top sports betting solution providers might vary depending on numerous factors. There is no fixed price chart with the top solution providers for addressing your service request. Some of those factors that might affect the overall cost of developing a quality sportsbook platform are:

Type of sportsbook
Number of features
Complexity of customizations
Technology used
Add-on service requirements (Licensing, Marketing, API integrations, etc.)

There might be a lot of other sub-factors that will get along in the way of deciding the final cost of your sportsbook project, carried out by top providers. So, it is better to consult the experts and brief them on your project requirements first. They will then be able to give you an accurate estimation or make changes to the service offerings in order to align the quotation within your budget.

TRUEiGTECH Can be the Perfect Service Provider for Your Sportsbook Requirements!

There are a lot of things that go into curating or tailoring a perfect sports betting platform. Starting from planning the right design elements to implementing the critical features, every decision is crucial in order to make your sports betting platform stand out in the crowd of competitors. And for that, you can’t compromise on the fact that you need expert assistance.

Now, TRUEiGTECH is the ultimate sportsbook provider in Australia for adhering to your requests! Why? Well, it is mostly because we have been in this industry for more than 10 years and have deployed more than 100 sportsbooks across different parts of the world. To be specific, we have our footprints in more than 50 countries around the world, and this is something that explains our proficiency in giving your business global exposure.

We have a lot of experienced specialists working with us to tailor your custom sportsbook platform. In the process, they will be using modern-day tools and technologies for crafting unique features, UI elements and functionalities. With coverage for more than 50 sports and 50,000 monthly events, we are giving you a good headstart for your online sports betting business.

To know more about our quality sportsbook development solutions, connect with us and book a free consultation.